IN PARTNERSHIP WITH THE IDM UK

Curated for your organisation - a learn anytime approach
Digital, data & marketing education and professional qualifications

YOUR TEAM CAN BUILD THEIR OWN PERSONALISED LEARNING EXPERIENCE

A ‘per team member’ subscription fee gives your team access to on-demand and unlimited learning content. 

The IDM (part of the Data & Marketing Association – DMA UK) have been advancing the careers of marketers through world-class learning for over 30-years. 

With a customer-centric learning approach, the IDM learning programmes are created and delivered by leading specialist industry practitioners, using the IDM (UK) content.

Now brought to you exclusively in Asia, by SEQUEBB.  Access to the IDM content will give your team the flexibility of devising their own personalised study routine with our online digital marketing and data skills courses. 

Courses are delivered through a combination of online content, live (online) group classroom sessions, one-to-one sessions and recorded webinars.

3 STEPS TO REGISTER AND GET ACCESS FOR YOUR TEAM

STEP 1

VIEW OUR CORPORATE ONLINE LEARNING PLATFORM VIDEO

STEP 2

FILL IN THE ENQUIRY FORM TO GET A QUOTE FOR YOUR TEAMS ONLINE LEARNING

STEP 3

REGISTER YOUR TEAM, MAKE PAYMENT & RECEIVE ACCESS TO YOUR ONLINE LEARNING

Online learning - learn what you need, when you need!

Choose from our bite-sized marketing topics to learn quickly and efficiently.

From content marketing to creative, digital advertising, data management and analytics, planning and strategy – take away current and optimum ways of working, learning from industry experts. 

Boost your career, with digital marketing & data learning

Many of our online courses will result in a Professional Qualification once completed.

It’s a great way to recognise your efforts, build your CV and jump ahead of the competition, using your new learning and expertise.

The Online Resource Centre

An always-open digital library of articles, research and insight to help you dive deeper into your digital marketing learning.

Everything from DMA Award-winning case studies to long-read research reveals and snappy infographic content.

Modular marketing, data studies and professional qualifications. Learn what you need, when you need

To help you meet your business needs and ensure you have the right digital marketing and data skills at the right time, we have created a range of bite-sized, module-scale study options.

With over 100 modules offering content at a tactical, strategic and leadership level, we have the content to support your unique needs and improve the performance of your marketing function.

All informed by practitioner-led insight around the wants and needs of teams across the data and marketing industry. Through Corporate Online Learning you can choose to study individual lessons that run under particular thematic areas. 

Module Details

Content marketing is at the heart of great digital marketing communications.

Understand how to implement it, measure it, and develop strategic content plans.

Learn how to work with creative teams and manage your creative assets.

Build slicker, more effective digital campaigns with our package of creative lessons.

Data is at the very heart of intelligent marketing. It guides our decision making – and helps us to truly understand our audiences.

Get the inside track on everything from segmentation to analysis, from testing to turning data into insights.

Digital advertising helps marketers get results in acquiring new business – and matches the right audiences with your products.

Develop your expertise in SEO, PPC, and affiliate marketing.

Email is now a veteran tool in the marketing mix, but new ways of using it as a method of communication emerge constantly.

Stay in the know and learn new tricks with online lessons that cover email campaign, channel and measurement topics.

Underpin your marketing campaigns with sound budgeting, measurement and mathematical approaches.

We’ll help you bring it all together so you can get the most out of what you spend.

Your audiences behave differently depending on the device you connect with them on.

It’s crucial to get an understanding of what this means for mobile. Dig into online lessons that cover strategic intros, through to developing that strategy and measuring your outcomes.

Your audiences behave differently depending on the device you connect with them on.

It’s crucial to get an understanding of what this means for mobile. Dig into online lessons that cover strategic intros, through to developing your strategy and measuring your outcomes.

A truly integrated marketing mix will often feature the tactile impact of print mail.

Discover why this classic medium remains robust and effective – and build more impactful campaigns as a result.

Intelligent marketing is responsible, and that means putting your customer at the heart of everything you do.

Delve into the GDPR, learn how to protect brand reputation and value, and get the latest expert-led insight on the regulatory space that governs what you do.

From the strategic to the tactical, analysis to measurement – and with best practice guidance on everything, including engaging influencers and leveraging your consumer data – revamp your campaign thinking with a lesson that will shine a light on every aspect of the vast social ecosystem.

From the strategic to the tactical, analysis to measurement – and with best practice guidance on everything, including engaging influencers and leveraging your consumer data.

Revamp your campaign thinking with a lesson that will shine a light on every aspect of the vast social ecosystem.

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