IN PARTNERSHIP WITH IDM UK
INDIVIDUAL ONLINE LEARNING &
Building your digital & customer experience knowledge & skills
SELECT YOUR PREFERRED INDIVIDUAL LEARNING PROGRAMME
STEPS TO REGISTER AND START YOUR TRAINING
IDM Professional Diploma in Digital Marketing – Online
This course will teach you all you need to know about creating an effective omni-channel campaign strategy, bringing together digital and non digital channels. Use templates, processes and real life examples to help you implement your learnings in the office. Bring your channels together for improved ROI, customer experience and brand recognition.
IDM Advanced Certificate in Digital Copywriting
This course will help you achieve your business goals, by writing copy that engages and persuades your audience. Taught online in a live classroom over 10 weeks, with copywriting tasks and individual coaching.
IDM Professional Certificate in Social Media
The professional certificate in social media will teach you how to use data to create customer focused social media strategies. You’ll be taken through the entire lifecycle of developing an overarching social media strategy and a campaign based strategy.
IDM Professional Certificate in European GDPR
This award winning professional qualification course provides DPOs and Senior Marketing Managers with a solid working knowledge of the practical implications of the European GDPR. Validated by the DMA.
IDM Award in Behavioural Economics
Learn how unconscious biases can be harnessed in your marketing campaigns. Understand the theory & practice of assembling simple experiments & applying results.
IDM Award in Content Marketing
Become an expert specialist in content marketing with the skills to confidently develop and manage content marketing campaigns, customer engagement and ROI.
IDM Award in Data & Analysis
Learn how the core principles, concepts and practical applications of data and analytical techniques are used in digital and data-driven marketing.
IDM Award in Data-Driven Marketing
Learn how to put the core principles, concepts and practical applications of direct and digital channels into action and how to plan and evaluate data-driven marketing campaigns.
IDM Award in Digital Marketing
Learn how to put the core principles, concepts and practical applications of digital channels into practice and how to plan and evaluate digital marketing campaigns.
IDM Award in Direct Mail
Learn how to put the core principles, concepts and practical applications of direct mail into action and how to plan, develop and deliver highly targeted and personalised direct mail campaigns.
IDM Award in Email Marketing
Become a specialist in email marketing and gain an understanding of how to plan, create and evaluate effective, ROI-driven email marketing campaigns.
IDM Award in SEO and PPC
Learn how to confidently build Search Engine Optimisation (SEO) and Pay per Click (PPC) campaigns that optimise your organic search results and paid search performance.
IDM Award in Marketing
If you are new to marketing, or looking to strengthen your understanding of best-practice marketing fundamentals, this course is for you.
IDM Award in the European GDPR
The Award in GDPR will give you a clear understanding of the main legal requirements and information to make sure your European marketing activities involving personal data are compliant to the GDPR and DPA18.