IDM Award in Behavioural Economics

This course is ONLINE, e-learning

Learn how unconscious biases can be harnessed in your marketing campaigns and understand the theory and practice of assembling simple experiments and applying the results.

During your Award in Behavioural Economics, you will learn:​

  • How the study of behavioural science can benefit marketing practices
  • How classic campaigns have put behavioural economics into practice to harness bias
  • The EAST framework for nudging behavioural change
  • Why using data to inform decision-making is more reliable than opinion
  • The processes you should follow to achieve robust results from your experiments

Details

Study Mode

Online

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To discuss your options, please get in touch with one of our learning and development team:

Course Availability

StartStudy ModeLocationCourse Fee
AnytimeOnlineOnlineS$875.00

NB: All prices above are shown in Singapore Dollars (S$) and are subject to GST at prevailing rates.

Qualification Information

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