IDM Award in GDPR
(Award GDPR) - This course is ONLINE, e-learning
During your qualification in the GDPR, you will learn to:
- Process personal data under the GDPR
- Obtain marketing permission
- Select the most appropriate lawful basis to process personal data
- Be compliant to the principles of data protection
- Notify individuals about the use of profiling
- Upholding the rights of individuals to control their personal data
- Store the personal data you collect
- Be compliant during cross-borders marketing campaigns
- Minimise the impact of a personal data breach and communicate it to the relevant authority as well as to the individuals affected by it.
Online (35 CPD hours)
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NB: All prices above are shown in Singapore Dollars (S$) and are subject to GST at prevailing rates.
- GDPR: a bit of context
- How does the GDPR affect the processing of personal data?
- How does GDPR apply to cross-border campaigns?
- Data protection: the importance for marketers
- Are consumers happy to share their contact data?
- Case Study – The Guardian
- GDPR concepts
- GDPR key-terms
- Have the principles of data protection changed?
- How is the GDPR implemented?
- Penalties under the GDPR – Examples
- What are the definitions of personal data and data subject?
- What are special categories of data?
- Which lawful basis can I use for marketing?
- The six lawful bases
- Can consent be conditional?
- Alternative to consent – Legitimate interest
- Factors to consider when deciding between consent and legitimate interests
- How do you communicate legitimate interests?
- Profiling under the GDPR
- Does profiling have legal effects?
- What are the legal effects?
- What are the rules for direct marketing profiling?
- The right to be informed
- The right of access
- The right to rectification
- The right to erasure
- The right to restrict processing
- The right to data portability
- The right to object
- Rights relating to automated decision-making including profiling
- What obligations do processors have?
- Processors’ responsibilities
- Contracts with processors
- Non-compliant processors
- What is accountability?
- What does accountability mean for marketers?
- Data protection for new products or services
- What does the GDPR say about data security?
- Mitigating risk to data privacy
- Do you need to appoint a Data Protection Officer (DPO)?
- Data mapping
- Database requirements
- What other records of processing must you keep?
- What is a personal data breach?
- Personal data breach notification process
- Communicating with data subjects following a breach
- Preparing for Brexit
- Transfers of personal data from the UK to other EU countries
- Transfers of personal data into the UK from EEA countries
- International issues – Can you transfer personal data overseas?
- Which regulator will we be answerable to for cross-border campaigns?