IDM Award in GDPR
(Award GDPR) - This course is ONLINE, e-learning
During your qualification in the GDPR, you will learn to:
- Process personal data under the GDPR
- Obtain marketing permission
- Select the most appropriate lawful basis to process personal data
- Be compliant to the principles of data protection
- Notify individuals about the use of profiling
- Upholding the rights of individuals to control their personal data
- Store the personal data you collect
- Be compliant during cross-borders marketing campaigns
- Minimise the impact of a personal data breach and communicate it to the relevant authority as well as to the individuals affected by it.
Online (35 CPD hours)
Get in touch...
To discuss your options, please get in touch with one of our learning and development team:
|Start||Study Mode||Location||Course Fee|
NB: All prices above are shown in Singapore Dollars (S$) and are subject to GST at prevailing rates.
Introduction to the GDPR
- GDPR: a bit of context
- How does the GDPR affect the processing of personal data?
- How does GDPR apply to cross-border campaigns?
- Data protection: the importance for marketers
- Are consumers happy to share their contact data?
- Case Study – The Guardian
- GDPR concepts
- GDPR key-terms
- Have the principles of data protection changed?
- How is the GDPR implemented?
- Penalties under the GDPR – Examples
- What are the definitions of personal data and data subject?
- What are special categories of data?
Lawful processing – Consent
- Which lawful basis can I use for marketing?
- The six lawful bases
- Can consent be conditional?
Lawful processing – Alternatives to consent
- Alternative to consent – Legitimate interest
- Factors to consider when deciding between consent and legitimate interests
- How do you communicate legitimate interests?
Profiling under the GDPR
- Profiling under the GDPR
- Does profiling have legal effects?
- What are the legal effects?
- What are the rules for direct marketing profiling?
- The right to be informed
- The right of access
- The right to rectification
- The right to erasure
- The right to restrict processing
- The right to data portability
- The right to object
- Rights relating to automated decision-making including profiling
- What obligations do processors have?
- Processors’ responsibilities
- Contracts with processors
- Non-compliant processors
- What is accountability?
- What does accountability mean for marketers?
- Data protection for new products or services
- What does the GDPR say about data security?
- Mitigating risk to data privacy
- Do you need to appoint a Data Protection Officer (DPO)?
- Data mapping
- Database requirements
- What other records of processing must you keep?
Data breach notification
- What is a personal data breach?
- Personal data breach notification process
- Communicating with data subjects following a breach
- Preparing for Brexit
- Transfers of personal data from the UK to other EU countries
- Transfers of personal data into the UK from EEA countries
- International issues – Can you transfer personal data overseas?
- Which regulator will we be answerable to for cross-border campaigns?